Salterbaxter
Positioning and rebrand
Event concept and illustration
Urban Outfitters Corporate
Sustainability positioning
Sustainability reporting
Salterbaxter
Positioning and rebrand
Concept board
Aberlour for Chivas Brothers
Sustainability positioning
Creative strategy
Messaging
Copywriting
Guess
Sustainability positioning
Visual identity
Copywriting
Sustainability report
Private investor
$1 Billion nature fund
Creative strategy
Positioning
Naming
Visual identity
Copywriting
Currys
Recycling initiative
Concept development
H&M
Sustainability event
Identity design
Art direction
Logitech
LCA communications
Creative strategy
Naming
Identity design
Copywriting and messaging
Website design
Logitech
Recycled plastics communications
Creative strategy
Naming
Identity design
Social media campaign
McDonald’s
Sustainability positioning workshop
Workshop creative lead
Platform development
Naming + narratives
Ambition territories
Pampers
Recycling narrative
Naming
Copywriting
New Murabba
Sustainability report
Creative approach
Creative direction
Copywriting
Steve Madden
Sustainability positioning
Creative strategy
Sustainability report
Copywriting
Absolut
Sustainability report
Creative approach
Creative direction
National Trust
Membership identity
Creative approach
Creative direction
Logo design
Publicis Groupe
Social impact identity
Creative approach
Creative direction
T-Mobile
Report creative
Creative approach
Design
Jameson
Sustainability branding
Creative strategy
Creative direction
Copywriting
Eventbrite
Brand voice
Creative approach
Copywriting
DSM Firmenich
Brand positioning
Visual identity
Brand narrative
Stakeholder propositions
Launch video
Chanel
Sustainability report
Creative approach
Design
Chivas Brothers
Comms pitch deck
Creative approach
Pitch approach
Pitch lead
Activation ideation
DCC Energy
Brand positioning
Corporate comms
Brand narrative
Visual identity
Website design
Creative direction
AI image generation
Client lead
Salterbaxter
Social media content
Creative approach
Illustrations
Copywriting
Commercially creative
I’m a creative. I like to solve challenges through design and creativity. I like to think, write, draw, make and create. For over 20 years I’ve built a track record of delivering work that actually works commercially because I’m analytical about briefs, audiences and business objectives. I know how to curate and direct good design and solutions – knowing when something’s right, when it needs pushing and what’s going to be effective versus what just looks good. I’ve kept major clients for years because I understand their businesses, deliver on time and go the extra mile. I work hard, care deeply about the standard of what goes out the door and I’m genuinely invested in making creativity drive returns and see change in the world.
Creative Director MSL Salterbaxter
(Publicis Groupe) 2018 – Present
MSL is a global creative and communications consultancy part of Publicis Groupe. I head up the creative for corporate and responsible business communications working closely with clients to develop strategic creative solutions to their communication challenges. Essentially, making corporate and sustainability initiatives creative, tangible and actionable – ultimately to enable and influence change. From working across creative strategy, company positioning and branding right through to activation comms, messaging and corporate reporting I lead the design team to deliver creative, effective solutions.
What I do:
Creative direction and team leadership
Creative strategy
Brand strategy and positioning
Sustainability communications
Lead corporate reporting projects
New business and client development
Lead and develop pitches
— Freelance Creative Director 2016 – 2018
— Associate Creative Director BrandPie 2015 – 2016
— International Design Lead Eventbrite – 2015
— Creative Director 999 London 2008 – 2014
— 2014 999 awarded DBA 6th most effective agency
— Design Director Turnbull Ripley 2003 – 2008
— Freelance various 2000 – 2003
— Head of design Andersen 1996 – 2000